TERMS OF SERVICE

Last Updated: 11/28/2925
Website: https://hankerson.biz
Legal Entity: ADA Marketing, LLC (“Hankerson,” “we,” “our,” “us”)

1. Acceptance of Terms

By accessing or using this website, our services, or any materials provided by Hankerson, you agree to these Terms of Service.
If you do not agree, do not use this website.

2. Description of Services

ADA Marketing, LLC (“Hankerson”) provides marketing services to HVAC companies, including but not limited to:

Pay-per-call HVAC lead generation

Paid advertising management

Landing page creation

SEO and website services

Email marketing

AI chatbot services

Consulting and related digital marketing support

Service details, pricing, and deliverables are outlined individually in agreements or proposals between Hankerson and each client.

3. Client Responsibilities

Clients agree to:

Provide accurate business information

Maintain valid payment methods

Answer incoming calls generated through our system

Inform us promptly of any service area, business hour, or call-routing changes

Comply with all local, state, and federal laws

Failure to meet these responsibilities may affect campaign performance. Hankerson is not responsible for performance issues caused by client inaction or incorrect information.

4. Payment Terms

Payment terms depend on the service purchased. Typical structures include:

4.1 Pay-Per-Call

Clients are billed only for billable calls, defined as calls from actual homeowners within the client’s service area seeking HVAC repair or related services, lasting long enough to be considered legitimate.
Spam, wrong numbers, sales calls, job seekers, repeat callers, and irrelevant inquiries are not billable.

4.2 Subscription or Monthly Services

Recurring services (such as SEO, email marketing, or flat-rate ad management) are billed monthly and automatically renew unless canceled.

4.3 One-Time Fees

Setup fees, website builds, and custom work require upfront or milestone payments as outlined in individual agreements.

4.4 Refunds

Payments for services already rendered are non-refundable unless otherwise arranged or required by law.

5. Territory Exclusivity

For pay-per-call services, Hankerson may offer exclusivity by ZIP code or geographic region.
Exclusivity applies only to the area defined in writing and remains valid as long as the client maintains an active account in good standing.

Hankerson reserves the right to reassign or release a territory if a client:

Fails to pay

Suspends service

Cancels

Fails to maintain an adequate ad budget

Abuses disputes or billing processes

6. No Guaranteed Outcomes

While we strive to generate high-quality calls and marketing performance, ADA Marketing, LLC does not guarantee:

A specific number of calls

Revenue outcomes

Lead quality beyond agreed-upon criteria

Search engine rankings

Advertising performance

Website traffic levels

All performance depends on factors outside our control such as weather, competition, ad platforms, client responsiveness, and market conditions.

7. Intellectual Property

All content, systems, funnels, landing pages, designs, and assets created by Hankerson remain the intellectual property of ADA Marketing, LLC unless transferred in writing.

Clients may not copy, resell, or reproduce any part of Hankerson’s proprietary systems.

8. Prohibited Use

You may not:

Misuse the website

Attempt unauthorized access

Reverse-engineer our systems

Use our services for illegal activities

Resell our leads or calls

Use our intellectual property without permission

9. Termination

Hankerson may terminate service at any time for:

Non-payment

Abuse of the dispute process

Fraudulent activity

Illegal business practices

Behavior that harms Hankerson or its reputation

Clients may cancel services by written notice according to their specific agreement.

10. Limitation of Liability

ADA Marketing, LLC is not liable for:

Lost profits

Lost revenue

Business interruption

Damages from missed calls or technical issues

Platform outages (Google, Facebook, etc.)

Issues caused by third-party tools

Our total liability shall not exceed the amount paid to us in the previous 30 days.

11. Indemnification

You agree to indemnify and hold ADA Marketing, LLC harmless from claims arising from your use of our services, misuse of calls, improper business practices, or violation of these terms.

12. Governing Law

These Terms are governed by and interpreted under the laws of the State of Florida.
Any disputes shall be handled in courts located in that state.

13. Changes to Terms

We may update these Terms of Service at any time. The “Last Updated” date will reflect the most recent revision.